Principles Of Marketing

RM1,200.00

 Principles-Of-Marketing-HRDF-Trainings

Introduction

This course introduces you to the essentials of marketing (key concepts, methods of analysis, strategies and tactics) critical to managing profitable customer relationships in today’s dynamic and connected environment

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Understand the marketing strategy and elements of marketing analysis (Customer Analysis, Company Analysis & Company Analysis)
  • Understand the marketing mix ranging from product, pricing, and promotion and distribution strategies.
  • Develop framework to evaluate marketing decisions and create successful marketing initiatives
  • Expand their knowledge of the marketing industry while increasing your awareness of the strategic and tactical decisions behind today’s top performing brands

Who Should Attend

  • Those who are new to selling or relatively inexperienced, all executives involved in sales and marketing. Any individual who wishes to improve sales performance, increase his company’s customer base and retain existing customers can benefit from this workshop
  • Level for Executives and above

Methodology

This course will be presented through interactive lecture, group discussion, case study, roll play and games

Module

  • WHAT IS MARKETING
  • CUSTOMER AND MARKET ANALYSIS
  • MARKET SEGMENTATION
  • ANALYZING BUSINESS CAPABILITY
  • VALUE CHAIN ANALYSIS
  • CHOOSING TARGET SEGMENTS
  • STRATEGIC MARKETING PLANNING
  • CUSTOMER SOLUTIONS DEVELOPMENT

Fee: RM 1,200 per pax


Loyalty Points: 1200 Points


Duration: 2 Days


Note: In-house course is available. Request it HERE

Trainer

Anita Shanmugam

Biodata:
Anita Shanmugam is an effective trainer with years of experience and expertise under her belt. Her exposure as a Corporate Sales Executive and a Sales/ Marketing Director sharpened various skills in her arsenal, including supervisory & managerial skills, performance management, customer service function and sales & marketing. Anita’s hands- on approach increases the understanding of participants on varied subject matters, including Time Management, Positive Work Attitude, Creative Problem Solving, Stress Management, Supervisory Development, Communication, Grooming, Rehabilitation of Behavior and counseling among others. Aside from training, she is also busy being an honorable Speaker in various seminars, forums and conferences about Personal Effectiveness. Anita is also a respected part- time teacher in local colleges, lecturing about Management, Psychology and Sales & Marketing

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