How Marketing Works To Build Business

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 How-Marketing-Works-To-Build-Business-HRDF-Trainings

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Know why marketing is important to organizations and understand the core concepts of marketing
  • Know the basic tasks performed by marketing organizations and managers
  • Understand the differences between the various orientations to the marketplace
  • Know the components of the marketing concept and why they are critical to successful marketing practice

Who Should Attend

This is the definitive program for those who want an understanding of the marketing function. Various aspects of marketing are covered in an interactive way with tutor led sessions. The target audience are those who perform, or who are about to perform, a marketing role and who may not have had any formal training.

Methodology

This program will be delivered through Case studies, which are built through actual working environments, small group practical exercises, small group discussion, facilitator presentations, skill practices, application planning and walk-through simulations.

Module

  • MARKETING IN THE 21ST CENTURY
  • BUILDING CUSTOMER SATISFACTION THROUGH QUALITY, SERVICE, AND VALUE
  • SCANNING THE MARKETING ENVIRONMENT
  • ANALYZING MARKETS & BUYING BEHAVIOR
  • DEALING WITH THE COMPETITION
  • POSITIONING AND DIFFERENTIATING MARKET OFFERINGS
  • DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS
  • MANAGING THE TOTAL MARKETING EFFORT

RM2,600.00 RM1,000.00

Qty:

Fee: RM 1,000 per pax


Loyalty Points: 1000 Points


Duration: 2 Days


Note: In-house course is available. Request it HERE

 How-Marketing-Works-To-Build-Business-HRDF-Trainings

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Know why marketing is important to organizations and understand the core concepts of marketing
  • Know the basic tasks performed by marketing organizations and managers
  • Understand the differences between the various orientations to the marketplace
  • Know the components of the marketing concept and why they are critical to successful marketing practice

Who Should Attend

This is the definitive program for those who want an understanding of the marketing function. Various aspects of marketing are covered in an interactive way with tutor led sessions. The target audience are those who perform, or who are about to perform, a marketing role and who may not have had any formal training.

Methodology

This program will be delivered through Case studies, which are built through actual working environments, small group practical exercises, small group discussion, facilitator presentations, skill practices, application planning and walk-through simulations.

Module

  • MARKETING IN THE 21ST CENTURY
  • BUILDING CUSTOMER SATISFACTION THROUGH QUALITY, SERVICE, AND VALUE
  • SCANNING THE MARKETING ENVIRONMENT
  • ANALYZING MARKETS & BUYING BEHAVIOR
  • DEALING WITH THE COMPETITION
  • POSITIONING AND DIFFERENTIATING MARKET OFFERINGS
  • DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS
  • MANAGING THE TOTAL MARKETING EFFORT

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Stanley Cham Chai Soon
Biodata: Stanley Cham Chai Soon is a passionate consultative trainer, wellness coach and value- based motivator who tackles a lot of subject matters during his workshop sessions and training programs. He holds a Master's degree in Business Administration and is an esteemed member in respectable institution, such as the Registered Financial Planner, International Management Centers Association and the University of Action Learning. Stanley's experience in the accounting field enhanced his skills and understanding on various subject matters, like Team Synergy, Corporate Responsibility, Sales Motivation, Leadership and Attitudinal Change. After holding management positions in the past, he has adequate background on Managerial and Supervisory and shares it through high- touched training skills. His unique proposition in Organizational Effectiveness makes him an in- demand speaker among many corporate organizations.

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