Strategic Marketing For Success

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 Strategic-Marketing-For-Success-HRDF-Trainings

Introduction

To equip Managers and Executives with knowledge, skills and tools to implement strategic marketing principles and plans to deliver business goals and results

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Think strategically in marketing
  • Understand key concepts of marketing and strategic management
  • Identify the customer and market opportunities
  • Understand key strategic marketing approaches and their application
  • Link marketing plan and activities to business strategy
  • Develop viable marketing and business plans for implementation
  • Differentiate between strategic and tactical marketing activities
  • Learn the different skills, techniques and approaches to marketing implementation
  • Manage the improved 7 P’s of marketing
  • Exercise marketing leadership
  • Implement marketing using a systems approach
  • Utilize practical marketing information management system

Who Should Attend

  • This program is suitable for benefit Executives and Managers who are involved in formulating marketing strategies to further improve the company’s performance
  • Level for Executive and Managers above

Methodology

This stimulating program will maximizes the understanding and learning through lecture, discussion, case studies, brainstorming, story boarding, exercises, simulations, games, experiential learning, hands-on applications and coaching

Module

  • STRATEGY : THE BASIS OF MARKETING (NOUN)
  • THE INTEGRATED MARKETING MODEL
  • CORE COMPETENCIES IDENTIFICATION
  • BUILDING OUR MARKETING MODEL
  • MARKETING SUCCESS FACTORS
  • DEVELOPING YOUR USP FROM BUSINESS CONCEPT
  • INTEGRATING YOUR SALES PROCESS WITH MARKETING
  • USING CREATIVITY IN MARKETING & SELLING

RM2,600.00 RM1,500.00

Qty:

Fee: RM 1,500 per pax


Loyalty Points: 1500 Points


Duration: 2 Days


Note: In-house course is available. Request it HERE

 Strategic-Marketing-For-Success-HRDF-Trainings

Introduction

To equip Managers and Executives with knowledge, skills and tools to implement strategic marketing principles and plans to deliver business goals and results

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Think strategically in marketing
  • Understand key concepts of marketing and strategic management
  • Identify the customer and market opportunities
  • Understand key strategic marketing approaches and their application
  • Link marketing plan and activities to business strategy
  • Develop viable marketing and business plans for implementation
  • Differentiate between strategic and tactical marketing activities
  • Learn the different skills, techniques and approaches to marketing implementation
  • Manage the improved 7 P’s of marketing
  • Exercise marketing leadership
  • Implement marketing using a systems approach
  • Utilize practical marketing information management system

Who Should Attend

  • This program is suitable for benefit Executives and Managers who are involved in formulating marketing strategies to further improve the company’s performance
  • Level for Executive and Managers above

Methodology

This stimulating program will maximizes the understanding and learning through lecture, discussion, case studies, brainstorming, story boarding, exercises, simulations, games, experiential learning, hands-on applications and coaching

Module

  • STRATEGY : THE BASIS OF MARKETING (NOUN)
  • THE INTEGRATED MARKETING MODEL
  • CORE COMPETENCIES IDENTIFICATION
  • BUILDING OUR MARKETING MODEL
  • MARKETING SUCCESS FACTORS
  • DEVELOPING YOUR USP FROM BUSINESS CONCEPT
  • INTEGRATING YOUR SALES PROCESS WITH MARKETING
  • USING CREATIVITY IN MARKETING & SELLING

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Xavier John Anniah @ Johnson
Biodata: Xavier Johnson has been training and consulting for more than 20 years in the areas of Business Improvement, Strategic Leadership, Organization Development & Transformation, Human Resource and Training. He is a Certified GRID Corporate Instructor of the Blake & Mouton Systems.Before embarking on his training career, he was a banker for 10 years focusing on Credit Processing, Marketing & Selling, TQM and Change Management with two leading banks.He has facilitated many top team workshops on Strategy, Visioning, Leadership & Change Management and KPI's. His clients are from diverse industries such as banking, utilities, engineering, manufacturing, trading, insurance and construction ranging from SME's to MNC's. He has also done extensive consulting assignments translating strategy and culture into daily management systems to drive and deliver business results

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