Principles Of Marketing And Marketing Strategies

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 Principles-Of-Marketing-And-Marketing-Strategies-HRDF-Trainings

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Understand the importance of the marketing mix
  • Be aware of the uncontrollable variables in the business environment
  • Appreciate the importance of market segmentation
  • Realize the benefits of marketing research
  • Recognise the roles and functions of the intermediaries
  • Adopt the appropriate strategies to sustain and/ or increase market share
  • Explore possible strategies to expand into new markets

Who Should Attend

  • This course is designed to benefit executives and managers who are involved in formulating marketing strategies to further improve the company’s performance
  • Level for Executives and above

Methodology

Lectures, group interactions, individual exercises, group presentations and audio- visual presentations

Module

  • THE CONCEPTS OF THE MARKETING MIX
  • THE MARKETING MANAGEMENT PHILOSOPHIES
  • MARKET SEGMENTATION AND MARKETING RESEARCH
  • CONSUMER BUYING BEHAVIOUR
  • ROLES AND FUNCTIONS OF INTERMEDIARIES
  • STRATEGIES IN MAINTAINING / SERVICING KEY ACCOUNTS
  • STRATEGIES IN EXPANDING INTO NEW MARKETS
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Fee: RM 1,000 per pax


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Duration: 2 Days


Note: In-house course is available. Request it HERE

 Principles-Of-Marketing-And-Marketing-Strategies-HRDF-Trainings

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Understand the importance of the marketing mix
  • Be aware of the uncontrollable variables in the business environment
  • Appreciate the importance of market segmentation
  • Realize the benefits of marketing research
  • Recognise the roles and functions of the intermediaries
  • Adopt the appropriate strategies to sustain and/ or increase market share
  • Explore possible strategies to expand into new markets

Who Should Attend

  • This course is designed to benefit executives and managers who are involved in formulating marketing strategies to further improve the company’s performance
  • Level for Executives and above

Methodology

Lectures, group interactions, individual exercises, group presentations and audio- visual presentations

Module

  • THE CONCEPTS OF THE MARKETING MIX
  • THE MARKETING MANAGEMENT PHILOSOPHIES
  • MARKET SEGMENTATION AND MARKETING RESEARCH
  • CONSUMER BUYING BEHAVIOUR
  • ROLES AND FUNCTIONS OF INTERMEDIARIES
  • STRATEGIES IN MAINTAINING / SERVICING KEY ACCOUNTS
  • STRATEGIES IN EXPANDING INTO NEW MARKETS

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Cheong Kwai Fong
Biodata: Cheong Kwai Fong is a trainer for 20 years. He had organized a lot of workshops, in- house programs and public sessions regarding various subjects. His academic achievements include a Master in Management and a Certificate in the Teaching of English as Second Language (ESL). Prior to being a trainer, Cheong managed to attend several talks and courses to improve his experience in the field of personal development, public speaking, management and motivation. His Managerial & Supervisory skills, as well as his Customer Service knowledge, were acquired through his sales and marketing experience in the retail, automotive, trading and property industries. Some of Cheong's in- demand talks tackle subjects, such as personal effectiveness, leadership, corporate marketing, personal selling, retail sales and personal management among others

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