If you are proposing a course of action – either within your company or to a client – the report you write will be its best advocate. It takes a lot of skill to communicate technical or commercial information efficiently and accurately. This course has been designed specifically for people who are required to write business reports. It concentrates exclusively on the skills you need to make the writing process easier and the resulting document more reader friendly and getting the response you want.
How Will You Benefit
By the end of the course, you will know how to:
- Analyze your audience and tailor the content to their specific needs
- Gather data efficiently and select the relevant information for your readers
- Use best practice in structuring your document
- Choose words that support your message and don’t distract your reader
- Assess the best places to use graphics, and choose the right image to support your content
- Edit your draft for maximum impact
Who Should Attend
This course has been designed specifically for people who are required to write business reports.
This stimulating course will maximize understanding and learning through exercises, group work, individual assignments and interactive lectures.
- CLARIFYING YOUR PURPOSE
- Do you have what it takes? The Skills Needed to Write Reports
- Why Do You Do It? What’s the Purpose of a Business or Technical Report?
- Why you won’t Get Anywhere Without a Clear Objective
- All right, I’m sold – how do I Set a Clear Objective?
- ANALYZING YOUR AUDIENCE
- Do you know who you’re writing for?
- What will They Want out of Your Report? The First Step to Making Sure you deliver!
- How do you satisfy a Mixed Readership Style with Multiple Requirements?
- DESIGNING YOUR STRUCTURE
- Structuring Before you Start Writing – you Wouldn’t Build Without Good Foundations
- Structuring the Beginning, Middle and End of your Report
- Organizing your Content to Achieve your Purpose
- Stating Bad News
- Structuring the Executive Summary
- Ideas for Structuring Sections
- Organizing your Content – are you Trying to Persuade, Inform, Explain or Discuss?
- Stating References & Bibliography
- SELECTING YOUR INFORMATION
- Collecting and Evaluating Information – how to Make it Easy for People to Help you
- Deciding what Information is Relevant – the Payoff for Having a Clear Objective
- Deciding the Level of Detail to Include is Easier when you’ve Analyzed your Audience
- DEVELOPING YOUR STYLE
- Crafting Short, Simple Sentences to Pass Readability Test
- Choosing Familiar Words that Make your Meaning Clear
- Getting Rid of the Waffle that Bores Readers
- Putting Action in your Verbs for Direct, Concise Writing
- Writing in the Terms your Reader can Relate To
- DRAFTING AND LAYING OUT YOUR TEXT
- The Importance of the Right Mindset – How to Avoid Getting Sidetracked
- The Process – Prepare, Draft, Relax and Polish
- How to Break Up Text – Headings, Bulleted or Numbered Lists, Tables, Diagrams, Questions and Answers, etc.
- WHEN AND HOW TO USE GRAPHICS
- Why use Graphics?
- When to use Graphics – Pictures, Screen Shots, Diagrams, Flow Charts, Tables, Graphs, etc.
- Best Places for your Graphics, in Order of Preference
- Things to Check when Including Graphics
- EDITING AND PROOFING YOUR DRAFT
- A Top-down Approach to Improving your Text – see it the Way your Readers Do
- Ensuring that you Achieve Maximum Impact – things to Check when Editing your Draft
- Removing Commonly used Jargons, Poor Punctuation and Grammar
- Getting the Most out of the Spelling and Grammar Checkers
- Some Common Punctuation Errors and How to Avoid Them
- Report Polishing Checklist – that Last Once-over to Save your Sanity
- Including References and a Bibliography