Corporate Public Relations

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 Corporate-Public-Relations-HRDF-Trainings

Introduction

This program introduces how to create a Press Release and Press Invite to promote your services and product to the public through the media.

How Will You Benefit

Learn how to grab the attention of the Editors and tips of being Media Savvy. Learn the Do’s and Don’ts that can make the press respect you and your message. This program is must for companies to be in the public eye.

Who Should Attend

This program is a must for Managers/Executives/Officers: Corporate Communications, Public Affairs Communications, Government Affairs Communications, Fundraising Consultants, Media Relations, Press Secretaries, Publicist, Public Relations, Media Events Coordinators, Event Organisers, Public Relations Assistants, and Marketing Coordinators.

Methodology

The course comprises trainer-led lectures with a strong emphasis on Practical Experiences, Lecture, Videos, Power Point Presentations., Discussion, Role Play, Group discussions and case studies.

Module

  • WHAT IS PR?
  • GETTING THE NEEDED PR COVERAGE
  • YOUR MEDIA PROFILE
  • THE IMPORTANCE OF FOLLOW-UPS IN PR

RM2,600.00 RM1,000.00

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Request For In-House
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Fee: RM 1,000 per pax


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Duration: 2 Days


Note: In-house course is available. Request it HERE

 Corporate-Public-Relations-HRDF-Trainings

Introduction

This program introduces how to create a Press Release and Press Invite to promote your services and product to the public through the media.

How Will You Benefit

Learn how to grab the attention of the Editors and tips of being Media Savvy. Learn the Do’s and Don’ts that can make the press respect you and your message. This program is must for companies to be in the public eye.

Who Should Attend

This program is a must for Managers/Executives/Officers: Corporate Communications, Public Affairs Communications, Government Affairs Communications, Fundraising Consultants, Media Relations, Press Secretaries, Publicist, Public Relations, Media Events Coordinators, Event Organisers, Public Relations Assistants, and Marketing Coordinators.

Methodology

The course comprises trainer-led lectures with a strong emphasis on Practical Experiences, Lecture, Videos, Power Point Presentations., Discussion, Role Play, Group discussions and case studies.

Module

  • WHAT IS PR?
  • GETTING THE NEEDED PR COVERAGE
  • YOUR MEDIA PROFILE
  • THE IMPORTANCE OF FOLLOW-UPS IN PR

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Vishnu Dason Nair
Biodata: A seasoned professional in the corporate and media industry, Vishnu Nair brings with him over 20 years of public relations, crisis management, media relations and journalism experience. He understands the needs and requirements of a corporation and the media. This special skill set has given him the advantage for company branding by defining and executing successful PR campaigns and advising on crisis management. He honed his skills through his dealings with Shell Malaysia Trading Sdn Bhd, Guinness Anchor Bhd, ESPN, Volvo, Celcom, Malaysian Airport Bhd, Kota Permai Golf and Country Club and numerous other companies through his contact as a Journalist and Senior Writer.

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