Sales and Marketing

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Magnetizing Sales , .
 Magnetizing-Sales-HRDF-Trainings

Introduction

As quoted by Sun Tzu ‘move swiftly to overcome resistance’. In selling that is interpreted as closing when you get a buying signal. Yet how many times have we heard the story about the sales person who is so excited about their products, and they get caught up in convincing the client of their buying decision by continuing to list the associated benefits thus missing the client’s buying signal only to lose the sale.

In addition, many sales people, especially those new to sales, often take it personally when a prospect says ‘NO’ and fail to persist with their prospecting efforts while others turn prospecting into stalking not knowing how to engage and attract a prospect effectively. Either way, these people are failing to favorably and persistently position themselves with prospects thus limiting their sales opportunities even further.

When a sales person stands in front of a potential customer, being prepared with product knowledge, pricing and a presentation can make all the difference in the world. For this reason, the sales training process is an important aspect in the world of sales. The better trained an individual is, the better he should be able to perform in the field. Thus, this 2 days sales training program not only is developed to provide all the necessary skill for a salesperson to excel in their field, but it also serves as a platform for a company to access the transfer of the knowledge of the participants, whilst assessing the key areas of improvements and the strengths of the participants upon completion of the training session.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Discover how to project the image that sells when they meet different customers/clients.
  • Learn on how to create collaborative communications focusing on client wants and needs.
  • Become better at leveraging relationships in the sales process.
  • Improve on the negotiation skill and at the same time learning how to become better a projecting self confidence
  • Learn the effective ways in handling objection and gaining the “yes” from prospects

Who Should Attend

This program is suitable for Sales & marketing Personnel

Methodology

This conventional seminar is structured to be lively and interesting as we learn the best in moments of enjoyment. It also flows with the participants’ needs and wants. The training methods we apply in our program are such as using the video clips, role-plays, demonstrations, games as well as lecturing.

Module

  • IMPRINTING YOURSELF ON A PERSON’S MIND IN 5 MINUTES OF LESS!
  • PRESENTING YOU AT YOUR PERSONAL BEST
  • USING NLP IN LOOKING GOOD & ATTRACTING SUCCESS
  • BUSINESS PROFESSIONAL 101: THE RIGHT STATEMENT EVERY TIME
  • MAKE-UP & GROOMING FOR THE PROFESSIONAL MEN & WOMEN
  • BUSINESS ETIQUETTE 101 – MANNERS REALLY DO MATTER!
  • BE A MASTER OF BODY LANGUAGE (NON-VERBAL COMMUNICATION)
  • RELATIONSHIP BUILDING
  • SELLING IT RIGHT!
  • DEALING WITH OBJECTIONS & REJECTIONS
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35%OFF
Making Market Competition Irrelevant, The Way Forward , .
 Making-Market-Competition-Irrelevant-The-Way-Forward-HRDF-Trainings

Introduction

As the old saying goes, ‘… Entrepreneurs find needs and fill it. Innovators anticipate or create needs and fill it’. Innovation is defined as a new way of doing something or a new stuff that is made useful. It may refer to revolutionary changes in thinking, services, products and processes in particular, plus organization development as a whole. Besides, innovation is also the main route towards differentiation in a service organization, where it can uphold competitive advantage by creating uniqueness in its services, which is valuable to consumers

This training workshop (through its application of the Blue Ocean Strategy) serves to provide your workforces with the tools-set, skills-set and / or behavioral-sets to sustain organizational competitiveness by making market competition irrelevant

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Explain the concept of Blue Ocean Strategy
  • Adopt Blue Ocean Strategic Thinking
  • Reconstruct market boundary using the FIVE competitive pathways

Who Should Attend

  • This course is designed for Clerks, Officers, Executives, Supervisors, Administrators and Managers of all levels
  • Level for Clerks and above

Methodology

This program will be conducted with interactive lectures, PowerPoint presentation, discussions and practical exercise

Module

  • THE CONCEPT OF BLUE OCEAN STRATEGY
  • THE BLUE OCEAN STRATEGIC THINKING
  • THE FIVE COMPETITIVE PATHWAYS
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Making Of A Real Brand Ambassador , .
 Making-Of-A-Real-Brand-Ambassador-HRDF-Trainings

 How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Learn to emulate Best Practices of the World’s Great Brands.
  • Understand the critical importance of executing Holistic Branding, as opposed to Ad-Hoc Branding.
  • Gain insights on how to become an Outstanding Brand Ambassador to consistently deliver the Great Brand Experience.
  • Personify the Brand as a Brand Ambassador through diligent embracing of the responsibilities that come with the role.

Who Should Attend

Pre-selected pool of people of any Organization to be trained as “Brand Ambassadors”.

Selection Criterion: Employees of Organization (Management and Staff at all levels) selected to play active role of Brand Ambassador for the specific Brand of an Organization (Corporate/Product/Service/Place/Etc), to principally build/enhance Brand-Customer Relationship and Brand Loyalty through Brand Advocacy, as well as to project the Desired Brand Image.

Methodology

Experiential Mode, via: (a) Principles and Concepts in Holistic Branding and Role of Brand Ambassador. (b) Case Discussions. (c) Creative Learning Tools for Great Brand Delivery. (d) Mini Quizzes to affirm Key Learning Points and Brand Understanding and Brand Affinity. (e) Practicals, Role Plays, Presentations and Demonstrations by Participants.

• Individual Performance Evaluation and Action Plan from Facilitator.
• Group/Team Report after conclusion of Workshop.

Module

  • WHY THE NEED FOR BRANDING
  • WHAT MAKES A BRAND DESIRABLE AND SUCCESSFUL
  • BUILDING BRAND AFFINITY THROUGH HOLISTIC BRANDING
  • INTERNAL BRANDING
  • BRAND AMBASSADOR TRANSFORMATION
  • BRAND AMBASSADOR COMMUNICATION
  • BRAND AMBASSADOR IN BRAND REPUTATION MANAGEMENT
  • BRAND AMBASSADOR AT WORK
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62%OFF
Market Intelligence – A Strategic Approach For Competitive Advantage , .
 Market-Intelligence-A-Strategic-Approach-For-Competitive-Advantage-HRDF-Trainings

 How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Understand what is Market Intelligence or Competitive Intelligence.
  • Learn how to use this “intelligence” in becoming competitive in the marketplace to gain market share.
  • Create and utilize strategies to gather and analyze market intelligence information.
  • Appreciate the role of Knowledge Management as a framework for Market Intelligence.
  • Value the use of Strategic Intelligence, Tactical Intelligence and Counter Intelligence in developing Competitive Intelligence.
  • Think positively and develop a win-win mindset.

Who Should Attend

This course is suitable for marketing directors, marketing managers, sales manager, sales and marketing executives and sales personnel.

Methodology

This program will be conducting via interactive lectures, extensive use of group discussions, case studies, and individual and syndicated exercises

Module

  • BUSINESS MANAGEMENT AND STRATEGIES
  • MARKET INTELLIGENCE – AN OVERVIEW
  • COMPETITORS: OUTWITTING, OUTMANOEUVRE AND OUTPERFORMING
  • “KNOWING AND NOT DOING IS EQUAL TO NOT KNOWING AT ALL” USING KNOWLEDGE MANAGEMENT AS A FRAMEWORK…
  • BUILDING MARKET INTELLIGENCE CAPABILITY
  • COMPLAINT IS A GIFT “TURNING TERRORISTS INTO PARTNERS”
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62%OFF
Master Of Sales Strategy , .
 Master-Of-Sales-Strategy-HRDF-Trainings

Introduction

As a Sales Professional, we may have the tendency to set a higher sales target every year as a challenge for ourselves but such action at times may set us back from revisiting the strategies to capture the market effectively.

In this programme, the participants will develop new and crucial strategies by using the strategies deployed by Sun Tzu and Blue Ocean enabling them to look at areas of the market that is untapped, potential that needs exploring, research into techniques to stay ahead in the market, techniques to generate new leads and capture the market.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Establish a new business and sales strategy,
  • Identify the market areas and penetration techniques
  • Develop an effective strategy to manage your key accounts
  • Develop a Sales Action Plan (SAP)

Who Should Attend

This program is suitable for Sales and Marketing, Sales Manager and Sales Support or Customer Support Executive

Methodology

This course will be conducted through interactive lectures, activities, PowerPoint presentation, video presentation, role-play, and group discussions

Module

  • MINDSET OF A SUCCESSFUL SALES
  • PRO SALES ELEMENTS OF AN ORGANIZATION
  • BATTLING THE WS
  • CASE STUDIES
  • KEY ACCOUNT MANAGEMENT
  • THE PATHWAY TO SUCCESS
  • SALES ACTION PLAN (SAP)
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Master Of Sales Strategy With Influencing & Negotiation Skills , .
 Master-Of-Sales-Strategy-With-Influencing-and-Negotiation-Skills-HRDF-Trainings

Introduction

As a Sales Professional, we may have the tendency to set a higher sales target every year as a challenge for ourselves but such action at times may set us back from revisiting the strategies to capture the market effectively.

In this programme, the participants will develop new and crucial strategies by using the strategies deployed by Sun Tzu and Blue Ocean enabling them to look at areas of the market that is untapped, potential that needs exploring, research into techniques to stay ahead in the market, techniques to generate new leads through networking and most importantly negotiate effectively with their potential clients.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Establish a new business and sales strategy,
  • Develop a Sales Action Plan (SAP)
  • Identify Referral Power Team
  • Design a Negotiation Matrix

Who Should Attend

This program is suitable for Sales Manager and Sales Support or Customer Support Executive

Methodology

This course will be conducted through interactive lectures, activities, PowerPoint presentation, video presentation, role-play, and group discussions

Module

  • STRIVING THROUGH STRATEGIC POSITIONING
  • MANIPULATING STRENGTHS AND WEAKNESSES TO MANEUVER TEAM’S ENERGY
  • INFLUENCING SKILLS
EFFECTIVE NEGOTIATION
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62%OFF
Masters Of Sales Strategy – The Sun Tzu’s Way , .
 Masters-Of-Sales-Strategy-The-Sun-Tzu-Way-HRDF-Trainings

Introduction

Sun Tzu’s Art of War is one subject that has never ceased to arouse interest among people, nations and also the sales professionals. It is best remembered for what perhaps the world’s earliest secrets of success on the battlefield, and it is as relevant to both military and sales and marketing strategists today. This training workshop expounds a compact set of principles essential for victory in business battles by adopting the Sun Tzu’s Way. It covers a wide range of topics, including establishing marketing & sales strategy, managing team’s discipline plus sustaining team’s morale, adopting diplomacy during times of conflict and embracing change towards effective sales team and sales management

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Establish business strategy, managing team’s discipline
  • Sustaining team’s morale, adopting diplomacy during times of conflict
  • Embracing change towards effective sales team and sales management

Who Should Attend

  • All sales Support Staff, Sales Executives, Sales Managers and Marketing Directors
  • Level for Support Staff and above

Methodology

This course will be conducted through interactive lectures, PowerPoint presentation, video presentation, role-play, and group discussions

Module

  • LAYING PLANS TO WAGE A ‘BATTLE’
  • STRIVING THROUGH STRATEGIC POSITIONING
  • MANIPULATING STRENGTHS AND WEAKNESSES TO MANEUVER TEAM’S ENERGY
  • EMBRACING AND MANAGING CHANGE
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35%OFF
Maximize Sales Quickly With Digital Marketing , .
 Maximize-Sales-Quickly-With-Digital-Marketing-HRDF-Trainings

Introduction

Digital marketing is where marketing meets the internet and other forms of new media. It is also a trend affecting how business is conducted over the past few years.

Not many businesses have an effective strategy or plan to adapt to take advantage of this trend. This course will introduce how corporations can achieve the most profits by increasing sales and saving marketing costs with digital marketing.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Understand the use of search engine optimization (SEO), online advertising and online PR approaches to build customer awareness.
  • Design a digital marketing plan to attract interested customers to website and manage online public relation.

Who Should Attend

  • This program is suitable for Sales engineer, Pre-Sales Consultant, Marketing manager, marketing executive, sales manager, business development, sales and marketing
  • Level for Executives and above

Methodology

This stimulating program will maximizes the understanding and learning through Multimedia presentation, Computer demonstration, Public speaking, Group activities, Case study and Q&A session

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38%OFF
Maximize Sales Quickly With Digital Marketing , .

Introduction

Digital marketing is where marketing meets the internet and other forms of new media. It is also a trend affecting how business is conducted over the past few years.

Not many businesses have an effective strategy or plan to adapt to take advantage of this trend. This course will introduce how corporations can achieve the most profits by increasing sales and saving marketing costs with digital marketing.

Objective

Upon completion of this programme, the participants will be able to :

  • Understand the use of search engine optimization (SEO), online advertising and online PR approaches to build customer awareness.
  • Design a digital marketing plan to attract interested customers to website and manage online public relation.

Who Should Attend

This program is suitable for Sales engineer, Pre-Sales Consultant, Marketing manager, marketing executive, sales manager, business development, sales and marketing

Level for Executives and above

Methodology

This stimulating program will maximizes the understanding and learning through Multimedia presentation, Computer demonstration, Public speaking, Group activities, Case study and Q&A session

Module

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35%OFF
Maximizing Profits By Optimizing Marketing , .
 Maximizing-Profits-By-Optimizing-Marketing-HRDF-Trainings

Introduction

Many SMEs and business organizations are spending too much money on marketing but getting the results that is not desired by them. It is a bitter disappointment when they found the money spend could not be recovered at all.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Understand what is marketing and the new ways of marketing in information age
  • Being creative on marketing
  • Tools for marketing
  • Analyze their business on the need and level of marketing required.
  • Importance of database and ways to gather it
  • Advertising techniques

Who Should Attend

This course is suitable for Sales and Marketing Executives

Methodology

This is a highly interactive training programme, whereby participants are to gain the learning points through experiential activities.

Module

  • INTRODUCTION TO MARKETING
  • BUSINESS REQUIREMENT ANALYSIS FOR MARKETING
  • DATABASE BUILDING STRATEGIES
  • ADVERTISING AS PART OF MARKETING
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Million Dollar Producer Program , .
 Million-Dollar-Producer-Program-HRDF-Trainings

Introduction

In today’s dynamic and competitive economy, customers have a wide selection of products and services to choose and buy. In order to succeed, sales people therefore need to think like a MILLION DOLLAR PRODUCER in this highly competitive world of sales and marketing. Any sales production less than One Million Ringgit per year is not good enough. What if we can show you how to do One Million Ringgit sales result less than a year?

MILLION DOLLAR PRODUCER PROGRAM will definitely increase the revenue of companies and income for salespeople. How can your sales people triple their results? What should they do to become a million dollar producer?

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • Learn how to sell their products and services to the right customers,
  • How to identify customers’ needs to buy your products and services,
  • Understand customer’s spending behaviour and other related factors, techniques which have been proven successful in selling more products and services.
  • Learn the right mindset, practical strategies and skills to be a million dollar producer.
  • Be good in selling to any customer
  • Can move like “water” approaching prospects
  • Becoming more productive, flexible and result oriented
  • Able to produce sales results in 60 days after training

Who Should Attend

  • This program is suitable for all Sales & Marketing Executives, Managers and Directors
  • Level for Executives and above

Methodology

  • Presentation by facilitator
  • Performance by the participants
  • Role Plays, Games, activities
  • Participants’ Participation
  • Sharing by fellow participants
  • Games And Debrief
  • Group Discussion
  • Questions & Answers

Module

  • MINDSET OF MILLION DOLLAR PRODUCER
  • UNDERSTANDING YOUR CUSTOMERS
  • MILLION DOLLAR SELLING SKILL
  • THE MILLION DOLLAR PEOPLE SKILL
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Negotiating For Results In Business Connections , .
 Negotiating-For-Results-In-Business-Connections-HRDF-Trainings

Introduction

Negotiating is about resolving differences. People who can master the process of negotiation find they can save time and money, develop a higher degree of satisfaction with outcomes at work.

Negotiating is a fundamental fact of life. Whether you are working on a project or fulfilling support duties, this training will provide you with a basic comfort level to negotiate in any situation. This interactive training includes techniques to promote effective communication and gives you techniques for turning face-to-face confrontation into side-by-side problem solving.

How Will You Benefit

Upon completion of this programme, the participants will be able to :

  • What/How to negotiate and the benefits of good negotiation skills.
  • The importance of preparing for the negotiation process, regardless of the circumstances.
  • The various negotiation styles and their advantages and disadvantages.
  • Strategies for dealing with tough or unfair tactics.
  • Skills in developing alternatives and recognizing options.
  • Basic negotiation principles, including BATNA, WATNA, WAP, and the ZOPA.

Who Should Attend

Managers, Executives, Project Coordinators, Team leaders and anyone who needs to negotiate for a win-win situation.

Methodology

Modules are designed to be high-energy, interactive and impactful. It incorporates numerous simulations and exercises that will give you the opportunity to practice and apply the skills and strategies.

Module

  • WHAT IS NEGOTIATION?
  • THE SUCCESSFUL NEGOTIATOR
  • PREPARING FOR NEGOTIATION
  • THE NUTS AND BOLTS OF NEGOTIATION
  • MAKING THE RIGHT IMPRESSION
  • GETTING OFF TO A GOOD START
  • THE BARGAINING STAGE
  • REACHING MUTUAL GAIN
  • MOVING BEYOND “NO”
  • DEALING WITH NEGATIVE EMOTIONS
  • MOVING FROM BARGAINING TO CLOSING
  • SOLUTION TYPES
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